Reconnecting consumers with farmers through agritourism

Imagine we are 100 years back in time. Most of us would either work on a farm or know someone that works there. We knew very closely where our food was coming from and how hard it was to produce it, so we appreciated every bite we ate. I heard that many times from my grandparents, who spent their childhood and young adulthood on sugar cane and coffee farms in Bahia and São Paulo. 

Back to today, convenience is at its maximum, and we can find any food in the supermarket at any time. Ask a child where the milk comes, and she may say: from Migros! (Migros is a big retailer in Switzerland) As a city dweller of São Paulo, a 20-million people metropole, I grew up far away from the field and had never visited a farm until 2016. I had never realized, but I had no idea about the complexities related to growing the food that comes to our table.

Despite all the convenience and availability of food, we still make bad decisions related to what we eat. The consequence is a broken food system, in which lots of food is wasted every day, processed food is consumed largely, and consumers just want to buy food cheaper and cheaper. UN reports that, by 2050, two-thirds of the world population will live in cities, so the gap between farmers and consumers will only get worse.

Visiting a cocoa farm close to Itacaré, Brazil.

Visiting a farm changed completely the way that I perceive the whole food system. Seeing the passion and the pride of farmers combined with the simplicity of the countryside helped me to reconnect to the origins of food and the people behind what we eat. And those positive experiences are excellent ways to motivate people to change their behavior and their habits for a more sustainable future.

Unfortunately, finding authentic farm experiences requires a lot of time searching through several websites to find good options. Surprisingly, many of the websites still require calling farmers to book a tour or visit to the farm

That’s why we are starting FoodRoots, a global agritourism booking platform to connect consumers interested in exploring rural life & food origins to farmers interested in generating additional income.

Our journey has just started, and we are happy about any contacts & possible collaborations to support our mission. Please reach out if you feel inspired by this story and join us on making an impact on the lives of consumers and farmers!

Related posts

Life-changing experience visiting cocoa farmers in Ghana’s remotest areas

It was in June 2014 when I traveled to Africa to visit cocoa farmers for the first time. Arriving at the first…

Read More

Itacaré and its Cocoa Farms

Itacaré is mostly known for its wonderful beaches with world class waves. But did you know Itacaré is also an important cocoa…

Read More

Join The Discussion

Search

January 2021

  • M
  • T
  • W
  • T
  • F
  • S
  • S
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31

February 2021

  • M
  • T
  • W
  • T
  • F
  • S
  • S
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
0 Adults
0 Children
Pets
Size
Price
Crops
Activities

Compare listings

Compare